Service Journals Assignment Example | Topics and Well Written Essays - 1750 words

Service Journals - Assignment Example In 2012, the company was listed 3rd by Forbes among 10 world’s most innovative companies. This is an indication of good quality services, which is an aspect associated with innovativeness. The rating also reflects consumer satisfaction as it is based on customer feedback data among other parameters. Barnes & Noble Inc. is the major competitor with 1,300 book stores in the US and also sells products online. However, I did not choose the company because the company experienced losses recently in its digital business, which does not give a customer the desired motivation and confidence to engage in Barnes & Noble’s online business (hoovers.com). I expected to download the journals in my computer immediately after making the payment. I also expected to get the correct copies as I had ordered without any missing pages. There was a 25% discount for every third item purchased by the same customer and therefore I anticipated the discount on three journals. Overall, I expected the best service due to the fact that I was purchasing 10 items at once. 4a) Look at the advertisements and web pages (all promotions you can find) for this service. Describe them. Are they targeting the correct markets? How do these ads and promotions impact your expectations for the service? Do they overpromise? How would you change them? (make recommendations—don’t say â€Å"I’d leave them the same†) Amazon.com advertises products in a strategic manner that attracts customers’ attention. For every journal, there was a review of the contents and a background of the authors. This information was helpful in making a purchase decision since it highlighted what to expect and therefore I carefully chose those with the required information thereby avoiding unnecessary costs. The advertisements are targeted at a variety of market segments. Customers visiting the company’s website have the freedom to